Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.
Hope you had a nice weekend. Let's start the week off right by checking out some announcements and tools from Google, along with a filter to save you money. Here's a list of PPC resources I found interesting last week:
3 AdWords Filters To Save You Time On PPC Tasks by @ClixMarketing - The Google Display Network is full of promise... but even more full of junk. Filter out GDN garbage sites & save your budget!
Make It a Double! With Two Lines of AdWords Structured Snippets by @GrpTwentySeven - Structured snippets display underneath text ads as a header, followed by a list.
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool by @gsterling - Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.
Want the current version of this material? The Google Ads Course at MeasureU covers this on the current platform.