Diminishing Returns in PPC, Segmentation and Landing Page Tips

Written in 2015 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.

Another great week of PPC Content. Here are some of our favorite articles!

Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits

PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.

How Segmented Is Too Segmented In PPC Accounts?

There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.

Strategic Tools Your PPC Agency Should Be Providing – Part 2

Using focus group feedback, we have implemented new processes to create additional value for our clients.

Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization

Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.

Google forwarding numbers arrive in Canada

The ability to call a business is often critical in helping potential customers complete a purchase. In fact, 61% of mobile searchers say it's extremely important to be able to call a business during the purchase phase of the shopping process.

8 Killer Landing Page Optimization Tips for PPC in 2015

Back in 2013, I asked some of the best minds in search to give me their #1 landing page optimization tip. Their answers led to what has become one of the most popular posts on this blog. The advice is so good, I decided to revisit it and update it for 2015. With that, here […] The post 8 Killer Landing Page Optimization Tips for PPC in 2015 appeared first on Beyond the Paid.

The Importance of Focus for Your PPC Strategy

Note From Melissa: I’m thrilled to have Julie Friedman Bacchini of Neptune Moon as my guest blogger today, covering a topic near and dear to my heart: PPC strategy. Anyone who works in marketing has certainly heard the advice to “know your audience.” It is such a well-known adage, that honestly it seems like it […] The post The Importance of Focus for Your PPC Strategy appeared first on Beyond the Paid.

5 AdWords Filters to Make Your Job Easier

Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are five fundamental filters that are easy to operate.