Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.
This week we introduce you to some Google ad format updates, remind you that the holiday season is coming, and offer a new perspective on the Facebook ad targeting drama of last week.
New Ways to Connect and Measure on YouTube by @adwords - Some interesting developments in video advertising.
Supercharge your call-only ads with ad extensions by @adwords - Some of your favorite ad extensions are becoming available for phone-call ads too!
Smart RLSA Tips for the Holiday Season by @stephanieppcpro - Well, I guess it's already that time of year...
The Facebook Targeting Snafu by @beyondthepaid - While Facebook rushed to do damage control, employer targeting options were removed for legitimate advertisers. Here's a story of how this affected some advertisers.
Want the current version of this material? The Google Ads Course at MeasureU covers this on the current platform.