Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.
This week I read more than one article about PPC victories one can achieve through Google Analytics. In addition to that there was an update to AW terms & conditions, plus Bing rolled out a new feature nationwide!
Dynamic Search Ads in @BingAds now open to all US advertisers - Ads are automatically matched to queries based on advertisers' website content.
Starting on Thursday, @AdWords rolled out new Terms and Conditionsin all countries and territories.
Utilize Referrals in Google Analytics to Boost Your Display Campaignsby @semrush - Which referral sources have performed the best with your current audience?
Have You Leveraged Google Audience Data In Your Paid-Social Campaigns? by Edwin Plotts from LadderIO - Use GA affinity data for Facebook advertising.
Best Business and Marketing Books [Approved by Top PPC Experts] by @monicaaxinte - How on earth are we expected to find the time to read books if we can barely see the light at the end of the tunnel?
Want the current version of this material? The Google Ads Course at MeasureU covers this on the current platform.