Integrating AdWords and Analytics

Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.

Here are a few PPC resources that caught my attention last week:

The Definitive Guide to Optimizing AdWords with Google Analytics by Paul Koks aka @OnlineMetrics - You are familiar with running AdWords campaigns. This guide tells you how to get the most out of the AdWords reports in Google Analytics.

The 2017 Top PPC Experts by @ppchero - Congrats to all who made it this year! And yes, I am disappointed to not make the 2017 list. I guess that 5,000+ students enrolled in PPC Course was not enough.

Bing Ads listens to feedback, improves in 5 key areas by @onmsft - The Microsoft team used the feedback to make some important changes to the product.

Google testing list format for AdWords enhanced sitelinks by @GinnyMarvin - The test displays four enhanced sitelinks with a smaller font size used in the links.