It's not what you do for clients, but...

Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.

Here are a few resources that kept me thinking last week:

Learning Adwords Scripts by @Mel66 - Melissa Mackey: "I’m ashamed to admit that I haven’t ever set up a single script."

Outsource Everything! (And Why This Fails for Service Businesses)- It’s not what you do for clients, but how they feel about working with you.

34 Excel Tricks to Save Your PPC Life by @Hanapin - Not only will you become better at analyzing account performance, but you’ll also save time with Excel and all of it’s features, formulas, and shortcuts.

5 Tactics to Monitor Your Competition’s Digital Ad Strategies by @Pathmatics - How other brands are advertising can offer clues into their next big move.

How to optimize Facebook Lookalike Audiences for UA campaigns by @appnique - Facebook lookalike audiences are a form of affinity-based marketing that can achieve game-changing results for your app marketing campaigns.