Written in 2016 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.
Welcome to the triumphant return of our weekly PPC Articles and Updates newsletter.
Here are some articles that we think you will find useful in your pursuit of PPC perfection.
Tools and announcements:
- Google Consumer Barometer - New Tool from Google to understand how people use the Internet worldwide
- Google's AdWords App Finally Comes to iPhone via Search Engine Journal - Great news for all of us who want a lightweight way to check campaigns on our phones.
Helpful Articles about Google AdWords:
- 5 Common PPC Misconceptions
- PPC Management When Time and Sanity Are Scarce
- AdWords Quality Score 101: Everything You Need to Know to Improve Your Scores
- How To Evaluate Your Ad Extensions
Facebook Advertising Articles:
That's it for this week. If you come across any awesome articles we should share next week, just reply to this note and we will include it (and give you a shout out).
Want the current version of this material? The Google Ads Course at MeasureU covers this on the current platform.