Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.
This week we have some posts on keyword research, choosing a new agency and some advice directly from Google. Enjoy!
Advanced New Tail Keyword Research by @dejanseo - Published last year, this article will remain fresh & actionable for many years to come!
Why You Should Target Topics, Not Keywords by @JuliaEMcCoy - Valid SEO advice, but does it also work for PPC?
26 Signs You Need a New Agency by @Hanapin - Respected PPC Agency Hanapin comes out with a post that might be a little controversial.
Yes, A Full Service Agency Can Do PPC by @Mel66 - And Mel offers a counter-point to Hanapin's post.
Frame AdWords account analysis around what success looks like for you by @adwords support - It's as if Google is listening directly to my newsletters!
How to Respond to “Show Us Your Work” by @_WWP_ - bonus share as a food for thought on deal closing best practices
Want the current version of this material? The Google Ads Course at MeasureU covers this on the current platform.