Written in 2017 for Universal Analytics. Kept online as published — the screenshots are historical, the concepts still apply. For current Google Analytics 4 training see the Google Ads Course.
This week, in addition to a super-useful checklist, we have KW pricing info and an often overlooked trick for improving CTR. Enjoy!
The PPC Puzzle: A Checklist by @Hanapin - As you set up your paid search campaign there are some areas to be extra cautious about!
Agency Shopping? 6 Questions To Ask Before Making A Commitmentby @Aimclear - Use reverse psychology to understand what clients want from you.
Most Expensive AdWords Keywords in Ireland by @GlowMetrics - Leaders for gambling, trading, insurance... even psychic!
Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way by @Portent - Does your brand (or client) have any registered, copyrighted or trademarked terms? If so, consider including the symbol in your text ads.
Want the current version of this material? The Google Ads Course at MeasureU covers this on the current platform.